mtv

concept for an id bumper  

OVER THE YEARS, MTV featured A HUGE AMOUNT OF ARTISTS worldwide TO promote its channel. the multitude of genres and styles involved was and still is visually expressed through its very iconic id bumpers .

AS I'VE GROWN UP watching mtv and its evolution, I DECIDED TO pay tribute by making my own version of a vintage id bumper.

for this project, given the artistic freedom, i brought my pattern designs to life for the first time.

basic images used for the animation

the animation consists of a mix of the images above.

i split the mixing technique in 2 groups, the first containing the images with a white background and the second containing the images with a black background.

gif animation obtained from the 4 images

i changed the blending mode of each image in each group and obtained many different images to build up a gif animation.

some of the snapshots of the animation

i added the logo to the animation making it shrink and increase in opacity, following the first part of the sound effects.

some of the snapshots of the animation

in the final stage the logo swaps with the background, changing drastically to finally become the original mtv logo in plain black on white.

in the final stage the logo swaps with the background, changing drastically to finally become the original mtv logo in plain black on white.

this animation is the result of a self assignment, one of those that pushed me towards a better workflow that manipulates simple illustration, to create visual effects that can produce countless combinations.

i am quite pleased with the outcome and the use of this technique has good potential to be implemented in future projects.